Moab's booming tourism might be getting a reality check. The city is thinking about hitting the brakes on promoting itself to visitors because too many tourists are straining local resources and making life harder for residents.
At a glance
Declining — being discussed less frequently. 0 mentions in the last 30 days, 2 the 60 before.
While fewer tourists could mean less money flowing in, it might also save the city big bucks on infrastructure repairs and services.
Locals get their town back, with less traffic and a better chance of enjoying their own community.
Tourists might find it harder to get the word out about Moab, and businesses that rely heavily on visitor spending could see a dip.
The Moab Tourism Advisory Board recommended more than $380,000 in new tourism spending June 9 — marketing staff, a holiday festival and special-events grants — and moved to design a county film-incentive fund.
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The Grand County Commission unanimously approved an additional $236,000 summer tourism marketing campaign Tuesday, May 19, as local officials attempt to boost July and August visitation during Moab’s traditionally slower summer season. The spending w...